PRESS RELEASE


Identity Theft Risk Survey

BasePoint Offers Consumers Inside Look

Carlsbad, Calif. - (Nov. 18, 2008)
WHAT:
A new Identify Theft Risk Assessment is now available FREE to consumers who want to understand if they are at risk for identity theft. The online survey empowers consumers by calculating their individual “risk score.” An individual’s “risk score” is based on current behaviors and past experiences. In addition to the risk score, consumers learn the top factors underlying their risk level, and receive a list of key actions they can take to better secure their identity. The 10-question survey takes less than one minute to complete. No personal contact information is collected.

WHY:
Black Friday is November 28, 2008 and historically marks the single busiest holiday shopping day for retailers. It also makes consumers increasingly vulnerable to becoming victims of identity theft, the fastest-growing crime in North America. Whether shopping online or in brick-and-mortar stores, consumers’ risk of having their identities stolen this holiday shopping season is expected to be greater, as white collar crime traditionally increases during challenging economic times.

WHO:
The fraud scientists at BasePoint Analytics developed this survey to further their mission to combat fraud. Tim Grace, CEO, BasePoint, can share industry statistics and discuss the importance of consumers knowing their risk of identity theft.

WHERE:
Risk scores can be obtained 24/7 by completing the free survey at BasePointAnalytics.com/myrisk.

SOURCE: BasePoint Analytics