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Consumer Fraud Prevention Tool

New Survey Assesses Consumer Risk

CARLSBAD, CA – October 29, 2008 – BasePoint Analytics, a leading provider of scientific fraud and risk analytic scoring solutions, today announced the availability of the BasePoint Identity Theft Risk Assessment. The free analytic assessment, which takes just minutes to complete, is available 24/7 at www.basepointanalytics.com. Instant results include a personalized risk score, which indicates a U.S. consumer’s risk of identity theft based on current behaviors and past experiences. In addition to the risk score, consumers learn the top factors underlying their risk level, and a list of key actions to take to better secure their identity.

BasePoint chose LifeLock, the industry leader in identity theft protection, as the ideal partner for combating the $1.2 billion cost of identity theft experienced by Americans annually, which is especially important during these times of economic difficulties and prevalence of fraud.

“BasePoint applied its predictive pattern-recognition technology and knowledge to create this unique assessment of identity theft risk. This same approach has been proven to precisely identify high risk payment transactions and mortgage loans, preventing billions of dollars of fraud losses for leading financial institutions globally,” said Tim Grace, President and CEO of BasePoint Analytics. “We’re excited to partner with LifeLock, the leading provider of an Identity Theft Prevention Service that automates many of the preventative steps our assessment recommends. Together we can identify the risk of identity theft and help prevent it.”

“Through this assessment, consumers will have a clear look into their risk of becoming an identity theft victim and understand the value true protection provides,” said LifeLock CEO Todd Davis. “Our partnership with BasePoint also allows us to provide the earliest warning sign available for individuals concerned about this crime. The Identity Theft Risk Assessment is just the first in a series of enhanced capabilities BasePoint and LifeLock will bring to market together.”

SOURCE: BasePoint Analytics

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